Whitney Wolfe Refuses To Compromise With Match Group In Tinder Row

Think all dating sites are the same? There’s a reason for that. Popular dating apps and websites like Tinder, Match, PlentyOfFish, and OKCupid are all owned by Match Group, a large corporation that has a near-exclusive monopoly with many of the largest dating sites under its wing. One notable app missing from its profile is the women-focused dating app Bumble, led by CEO Whitney Wolfe.

It’s no surprise then that on March 16, Match Group filed a lawsuit against Bumble alleging patent infringement by saying that Bumble copied Tinder’s functionality and mimicked how the app works. Match Group says it will defend its intellectual property in court against Bumble, but digging a little bit deeper this seems to be a retaliatory response to CEO Whitney Wolfe’s refusal to be bought and acquired.

Match Group attempted to acquire Bumble last year for $450 million, but tech valuations suggest the company could be worth as much as $1 billion. CEO Whitney Wolfe refused the buy-out in part because she’s tired of the male-focused corporate culture that has invaded even out dating sites. She recently stated in an interview that she’s not afraid of aggressive corporate culture and that the tactic of attempting to bully Bumble into submission or a buyout settlement won’t work.

Wolfe has the chops to stand up to Match Group, too. She attended Southern Methodist University in Dallas and was a co-founder of Tinder and served as the vice president of marketing, often credited with creating Tinder’s iconic name. Mrs. Wolfe left the company in 2014 to found Bumble with the help of Andrey Andreev, the founder of Badoo.

Bumble is a women-focused site that allows women to take the first step in initiating contact with men they’re interested in matching with. Bumble takes a hard-line stance against those who exhibit bad behavior while using the app, which is why more women are focused on the experience it provides over rivals. In fact, Whitney Wolfe has worked to expand Bumble’s presence into other markets like professional networking with Bumble Bizz and making platonic friendships with Bumble BFF.

With a valuation of more than $1 billion, it’s likely that Mrs. Wolfe will expand her company to have a public presence with an IPO in the near future. The focus on Bumble’s users and the refusal to compromise with Match Group make her the perfect leader to weather this intimidation tactic disguised as a patent infringement lawsuit and it’s a shining example of what women in tech can do when they’re in leadership positions.

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Doe Deere: A Trailblazing & Revolutionary Leader of Beauty

With Doe Deere being the founder of today’s revolutionary and very successful cosmetic line, Lime Crime, many may wonder how she stays so put together. With her always remaining beautiful in the public eye and her business is expanding more and more, now being available in the Sephora Middle East market, she is truly a wonder. Thus, a recent report was made concerning her daily morning routine.


Deere first wakes up everyday without an alarm clock at 8:30 am. This is done everyday after getting nine hours a sleep nightly. She says that getting good rest keeps her skin clear. She has a good breakfast in her kitchen consisting normally of grits, which is a sort of hot cereal, freshly squeezed orange juice, fruit, yogurt, and a full glass of water. While eating breakfast, she looks out her window and contemplates her day. She also do daily stretches before eating her breakfast in which the cat and camel exercise is her favorite stretch. Other things that are done upon waking up every morning include her checking her phone calendar, sometimes checking in with her team via live company chat, spending time with her cats, and doing her beauty regime for her hair and makeup.


While applying makeup, she listens to her music, which is currently The Beatles. She cleans her face with her Glossier face wash, and Deere moisturizes with her Murad ‘Hydro-Dynamic Quenching Essence’ moisturizer. Afterwards, she applies either the L’Oreal’s ‘True Match Foundation’, or her MAC’s ‘Studio Fix’ foundation. The makeup is then set with face powder, and then she applies eye makeup, lipstick, and blush. She normally uses a pink or red shade of blush and lipstick. Deere normally uses ‘Pink Velvet’, ‘Red Velvet’, or ‘Rustic’ brand from her Lime Crime collection. For her hair, she wash it at night while showering so her hair will be dried and set to style in the morning. She uses a curling wand to create her shiny, signature waves in her favorite purple color in the morning.


Then, it’s off to work she goes. Deere frequently checks emails throughout the day as well as her Instagram on her phone. She also sets a lot of time in the morning to keep away from digital info in order to focus on her creativity with new product creations and more. Deere arrives at the office around noon, eats her lunch, spends time with her team, and have meetings throughout the day.


While working her creations, she works on things that are outside the box. And being one of the first beauty brands online, Deere’s brand is now a cult leader and favorite in this digitally social age; therefore, making her a trailblazer in setting new standards of quality, performance, and the face of beauty. Her line, Lime Crime, is also a certified cruelty and vegan free product line that is certified through Leaping Bunny and PETA. And with that, Deere is an even more admirable leader in the industry.