Robert Deignan is the Co-Founder as well as the Chief Executive Officer of ATS Digital Services, which is a digital support company designed to help customers worldwide with various technological concerns – from connectivity issues to overall troubleshooting. Deignan attended Purdue University and graduated with a degree in Organizational Leadership. After a couple of brief stints as a player with the Miami Dolphins in 1997 and the NY Jets in 1998, Deignan co-founded Fanlink, Inc., which was his first entrepreneurial venture.
The idea behind ATS Digital Services, according to Deignan, started while he was working for a different company. Before launching ATS Digital Services, Deignan an his business partners worked for an Anti-Malware Software Company and they used to have tech issues when it came to getting the software installed on the user’s machine. The company had a trial software strategy – so that users who were happy with it were able to purchase it after 15 days of using it free of charge.
By 2009, due to the problem that started from having trouble installing the software on user’s machine, the company put up a phone number on their download page in order to communicate with users and get to the end of the issue. As a result of the conversation with the customers, the company came up with a solution, which was to have their own in-house tech support agents remotely connect to users’ computers in an effort to fix the problems.
The strategy was a success, and it helped increase trust from the users. Additionally, Deignan and his associates realized that they were able to charge a fee for the efficacy of the remote service. By the time he moved on and left the company, him and his associates felt that using remote connection technologies was a great opportunity for them to help users fix their computer issues and a great opportunity for them to start a business. When talking about current exciting trends in the industry, Robert Deignan points to the fact that more and more users are now embracing remote technologies in order to fix their computers.