The Rise of Entrepreneur Doe Deere


When it comes to standout individuals, few people can outperform Doe Deere. This exceptional woman has literally transformed an entire industry via her very own personal style. Doe Deere is the founder of Lime Crime Cosmetics and Poppy Angeloff. This self-made millionaire used her talent in art to construct a brilliant career that would transcend different fields of work. This Russian-beauty came to the US at the tender age of 17. She had hopes of finding success in the entertainment industry, but that’s easier said than done. In most cases, it’s not what you know, but rather who you know. Deere got a chance to play in a local rock band. This rock band was based in New York City, and it played at shows throughout the city.


Doe Deere and her sister had a rough start once they relocated to the US. The girls’ mother couldn’t find work, and they all had to work odd jobs from time-to-time. “We were in search of a better life,” said Deere. Unfortunately, things didn’t go so well from the start as the family moved from women’s shelter to women’s shelter. “I had always devoured American culture ever since I was very young,” said Deere. At this point in time, which was the mid-to-late 90s, Deere was being swallowed by American culture with no regards.


Luck would come in the form of a woman, and this woman would go on to help Doe Deere’s family in a number of ways. This extraordinary feminist played a key role in Doe Deere’s acceptance to FIT. This woman also helped Deere’s sister get into Columbia University. As of now, Doe Deere is enjoying the fruits of her labor. She has founded two successful companies, is happily married and will continue to push the boundaries of excellence.

Fabletics, The Undisputed Pioneer of Athleisure

If you’re tired of the same old workout wear in the same dull colors with a splash of neon, you may want to check out Fabletics. This line is sponsored by Kate Hudson, and is appropriately referred to as “athleisure.” The line includes pieces that are not only functional for workouts but, also for daily activities like running errands or, a brisk walk. The line is also fashionable and, it’s affordable. This trifecta is offered through a monthly subscription service, which can be altered according to an individual’s taste, budget, or, even their lifestyle.


As previously mentioned, the subscription service is a major piece of the puzzle. Fabletics also uses the “reverse showroom” technique to engage members and future members more effectively. This technique includes being able to preview fashions and, other products online, and, you can also see them at a retail location. In person, old-fashioned in-store customer service also gives Fabletics a huge advantage. As the largest competitor of any apparel retailer is Amazon, Fabletics steps up the game to take it one level beyond what Amazon can offer.


This technique has turned Fabletics into an over 250 million dollar business. The company converts those who are “just browsing,” into members at an unprecedented rate. Kate Hudson, being the primary designer, endorses the product faithfully. Even Demi Lovato is getting in on the action with her own line of athleisure. Hudson is involved in nearly all parts of the business, and, makes many executive decisions for the company. Even she admits that the move was risky, however, one worth taking. Her concerns with customer service and, any other part of the business that needed work, have been handled in an effective manner. Admitting that much of the business is through trial and error, it’s grown way beyond what she ever dreamed of.


Fabletics offers a full line and, information about how to become a member online. The online store can be found at From there you can learn about the different lines, and, also how the membership options work. The company also offers a “lifestyle quiz,” which tells you which type of athleisure would work best for you. You can find the lifestyle quiz at While Fabletics and, athleisure is still a growing segment, many others have jumped on the bandwagon under many different trade names. Fabletics is not only the pioneer of athleisure but, it’s also the gold standard as well.