If you’re tired of the same old workout wear in the same dull colors with a splash of neon, you may want to check out Fabletics. This line is sponsored by Kate Hudson, and is appropriately referred to as “athleisure.” The line includes pieces that are not only functional for workouts but, also for daily activities like running errands or, a brisk walk. The line is also fashionable and, it’s affordable. This trifecta is offered through a monthly subscription service, which can be altered according to an individual’s taste, budget, or, even their lifestyle.


As previously mentioned, the subscription service is a major piece of the puzzle. Fabletics also uses the “reverse showroom” technique to engage members and future members more effectively. This technique includes being able to preview fashions and, other products online, and, you can also see them at a retail location. In person, old-fashioned in-store customer service also gives Fabletics a huge advantage. As the largest competitor of any apparel retailer is Amazon, Fabletics steps up the game to take it one level beyond what Amazon can offer.


This technique has turned Fabletics into an over 250 million dollar business. The company converts those who are “just browsing,” into members at an unprecedented rate. Kate Hudson, being the primary designer, endorses the product faithfully. Even Demi Lovato is getting in on the action with her own line of athleisure. Hudson is involved in nearly all parts of the business, and, makes many executive decisions for the company. Even she admits that the move was risky, however, one worth taking. Her concerns with customer service and, any other part of the business that needed work, have been handled in an effective manner. Admitting that much of the business is through trial and error, it’s grown way beyond what she ever dreamed of.


Fabletics offers a full line and, information about how to become a member online. The online store can be found at https://www.fabletics.com/. From there you can learn about the different lines, and, also how the membership options work. The company also offers a “lifestyle quiz,” which tells you which type of athleisure would work best for you. You can find the lifestyle quiz at https://www.fabletics.com/get-started. While Fabletics and, athleisure is still a growing segment, many others have jumped on the bandwagon under many different trade names. Fabletics is not only the pioneer of athleisure but, it’s also the gold standard as well.