For the past few decades, the trends in the marketing sector have been changing. The rise of the dynamic technological innovation has transformed the way people are marketing their products. As such, these ideas have proven to reap maximum benefits. However, if not leveraged well, counterproductive effects can be met. Many cutting-edge bards will always put consumer preference at hand. Thus, successful commodities have been introduced to add some value to the consumerism. Steve Lesnard is one of the few experts in multi-level marketing in the digital world. In a recent interview, he talked about vital principles that can help in effective marketing of products
The first step is keeping the trend simple and more memorable. Consequently, the introduction of best products maximizes incredible consumer benefits. However, this should not be mistaken for an easy task. Forces should be simplified to ensure that the marketer focuses on the essential features for communication. For instance, the Apple Company’s campaign has been one of the few company’s to use this kind of marketing through their song advert 10k. Therefore they used a simple communication strategy thus marketing more of their product.
Other companies have opted to use the simple method of marketing that has changed different sectors. Companies such as Peleton have used a unique way in advertising their products such as a personalized indoor workout space. This has changed the view of the fitness industry. Thus, they seek to bring a workout space in the comfort of your home.
Steve Lesnard’s second principle was the need to make the consumer experience real. The experience has to stick to the storyline’s lane. This can be achieved by clearly indicating the principal elements and how they can be portrayed in real life. Some of the methods used in keeping the consumer service real are by use of advert videos and consumer testimonies. As such, this creates the ability of the consumer to choose from the best-diversified features in the products. Steve Lesnard have been advising such companies on how they can market their products through more straightforward means while reaping benefits at the same time.
Technology and the engineering fields have some of the most common areas that women have been avoiding. However, women such as Jana Messerschmidt has been able to flourish in the realms of the sectors. Over five years now, Jana Lightspeed has been in the tech business where she has reaped much success. She is working with Lightspeed Capital Ventures as a business partner. In the company, she is in charge of marketing as well as investments. Lightspeed Ventures have been helping young companies maximize their profits by providing business insights. They have entirely majored on technological investments as they seek to create longevity in production for these companies. Jana Lightspeed has diversified her career path as she is an expert in technology, multi-level marketing as well as consumer behavior.
In Lightspeed Ventures, Jana Messerschmidt has always provided business insights for young companies. Not only does Jana venture in Lightspeed but also her Company ANGELS. The company has been helping women create wealth in the male-dominated sectors. The company has also been helping several companies in the U.S to maximize their profits. Jana has also worked in other companies where she has held different executive roles. As, such she has had rich experience in the managerial, public relations and the advisory sectors. Among the companies that Jana has worked for Twitter and Netflix.
Jana Messerschmidt skills have been portrayed in an array of fields. Additionally, she has been able to intersect her expertise between business development and technology investments. Through her leadership skills, Angels and Lightspeed Ventures has yielded so much success. In her studies, Jana specialized in History and later attained a Bachelor Degree in the University of Illinois. Since then she has focused on Venture Capital in as much as she has practiced philanthropy. Moreover, she has worked with other women in her domain to bring change in the technology sector.
Louis R. Chenever is the current CEO of United Technologies Coroporation. He has been in this position since 2006. Before that he was the President of Pratt & Whitney from 1999 to 2006. He is also a member of the Executive Committees of the Business Roundtable. In addition to this in 2005 he was inducted as Fellow of the American Institute of Aeronautics and Astronautics.
He formerly studied at the University of Montreal in Canada and obtained a bachelor of commerce degree in production management.
Chenever’s Advice on Sustaining a successful Business:
Chenever strongly believes that investing in your employees is the key ingredient to a successful business. He feels that companies often times overlook the potential growth factor of their current employees. Sometimes companies would bring in a new employee to fill a higher position rather than training their current employee to fill that position. He feels that this is a big mistake that can reduce work morale. He stated that one, as a manager you already know your current employees strengths and weaknesses. Two, you show that you appreciate your current employees’ hard work and dedication towards the company when you offer them a higher position and salary. Three, it also reduces turn over which in turn can cost the company money. People resign from companies many times when feel that their hard work and dedication went unnoticed. In addition to this, it increases company moral when other employees see that their fellow colleague is getting promoted. This will encourage your other employees to work harder towards the possibility of also getting promoted.
He also advises senior managers to create an atmosphere of trust between employees. Don’t give into politics putting employees against each other by having them spy on each other. Instead a senior manager should make the atmosphere a comfortable place that an employee enjoys coming to. After all most people spend more time at the office than they do at home.
Also investing in their educational future helps, especially if the degree will relate to what they’re doing for the company. Most employees will feel even more loyal to their employer if the employer invests in their future.
Overall, Chenever believes that a transparent, safe work environment that believes in investing its employees are the key ingredients to a successful company.
One of the more disappointing results to emerge from the field of psychology over the last few decades has been the ironclad and well-replicated finding that there is simply no way to increase intelligence. Literally trillions of dollars have been spent in an effort to find the magic formula that would somehow enable people or groups with lower intelligence to rise above their limitations. The fact that so much money has been spent on this effort with so much hope of finding a way to raise the intelligence of various groups and people is a powerful indicator that the goal of increasing brainpower is largely a quixotic mission.
The field of psychology has, furthermore, generated reams of evidence to this effect. However, there are a couple of very interesting caveats to the rule that intelligence cannot be raised. One interesting finding is that while adults who have lower intelligence due to a deprived environment probably cannot benefit from interventions to raise their IQs, children who are still living in deprived environments can end up with considerably higher intelligence through enriching their environments.
But this is not a case of actually raising intelligence. Rather, it is a case of removing negative environmental factors that are conspiring to lower it. In a similar way, it is also possible to increase cognitive performance by removing factors, environmental or not, that are causing a lull in performance.
Two of the most common factors that can lower cognitive performance are fatigue and poor attention span. These two factors have been successfully combated through the use of such drugs as Ritalin and Adderall. Now, even those who do not meet the criteria for a diagnosis of attention deficit disorder are taking these performance-enhancing drugs to excel at their jobs and school.
But those drugs often come with serious side effects and health risks. That’s why Jeunesse Global, one of the leading health companies in the world, has developed M1nd, a mental health drink that has many of the same effects as Ritalin and Adderall but that’s also 100 percent natural.
M1nd is the best way to gain a competitive edge through superior cognitive performance.
Forbes magazine has added the name of Guilherme Paulus to its list of global billionaires. In large part, this has been a result of Mr. Paulus’ involvement in Brazil’s booming tourism economy.
A long time Brazilian businessman, Guilherme Paulus hails from São Paulo, Alagoas, Brazil. He served as an intern for IBM before he turned twenty. In 1972, when he was 24, Guilherme Paulus co-founded the Brazilian tour operations company CVC Brasil Operadora e Agencia de Viagens S.A. (CVC). Guided by Mr. Paulus’ business savvy and leadership, CVS has established itself as the largest tour operator in Latin America. The global private equity firm, Carlyle Group, purchased a 63.6% ownership in CVS in 2009. This deal was valued at approximately 420 million U.S. dollars.
Adding to his portfolio of successful business ventures, Paulus founded GJP Hotels and Resorts (GJP) in 2005. This consortium owns more than fifteen resorts and hotels. GJP maintains operations throughout Brazil, with more than 3,000 resort and hotel rooms available to travelers from around the world. Under the GJP umbrella, one will find GJP Hotels & Resorts as well as the LINX by GJP, PRODIGY by GJP and WISH by GJP luxury destination locals. GJP offers its global guests promotions and discounts so that they may further enjoy their stay in Brazil when traveling to the country for world-acclaimed events. By way of example, listed on the GJP website are promotions listed for the Festival de Cinema (for the GJP locals of WISH Serrano and PRODIGY Granado).
Mr. Paulus landed on the cover of IstoÉ Dinheiro Magazine recently, where the periodical named him Entrepreneur of the Year in the services sector in recognition of his outstanding work in the tourism business in Brazil. Paulus was elsewhere recognized for his leadership skills as an entrepreneur.
Jacob Gottlieb Bio
Jacob Gottlieb is the son of immigrants of Polish descent who moved to the United States in the 60s. He was born in Brooklyn, New York and grew up in a family of successful individuals. His mother Helena was a paediatrician and his father Max, a professor of economics. With such successful parents as mentors, it was no wonder Jacob grew up to become the successful professional he is today. Jacob Gottlieb has a talent for investing. His interest lies in both economics and Healthcare which can be attributed to his parent’s career backgrounds. He has a Bachelor’s of Arts in Economics which he acquired from Brown University. He also has a Doctor of Medicine from NYU Medical School. In the early stages of his career, Jacob’s passion was in medicine and even sought out an internship at the St. Vincent’s Hospital. However, he later changed his line of career and joined the financial world.
Today, Jacob Gottlieb is the CIO of Visium Asset Management which is a hedge fund estimated to be worth $8 billion. Despite running such a successful company, Jacob has managed to maintain a low profile. Before working for the company, Jacob worked with several other organizations including Sanford C. Bernstein & Co. After working for the company for a while, he later left and joined Merlin Biomed Group where he served as a Healthcare Portfolio Manager. He later left yet again and joined Balyasny Asset Management. It was while working for this company that he had his career breakthrough. He later left the company and started Visium Management in 2005.
He is also a philanthropist who works with several foundations such as the Robin Hood Foundation which is a foundation fighting poverty in the society. Jacob Gottlieb is an intellectual who is driven by his need to see a change in the financial sector.
Dr. Shafik Sachedina is an entrepreneur who lives in London. He is one of the co-founders of Sussex Health Care Limited and is one of the two Joint Chairman, along with his business partner Shiraz Boghani. Their company cares for people who can’t take care of themselves in the city of Sussex and the surrounding region. This includes older people, especially those with dementia or Alzheimers Disease, as well as others who have learning disabilities or other neurological disorders.
Dr. Shafik Sachedina is originally from Dar-es-Salaam, Tanzania. In 1975 he graduated from from the University of London.
He is a dental surgeon and has practiced in this profession in Britain ever since. It was in the mid 80’s that he co-founded Sussex Health Care. Over the years his leadership at this company has led to it having seven facilities where they care for their patients.
Under Dr. Shafik Sachedina’s leadership, the staff of Sussex Health Care has earned high-level qualifications that were learned at the University of Chichester. His company held a celebration as six workers at the company earned this university’s Level 5 Diploma for completing the Professional Practice in Social Care graduation program.
The Ismaili community is very important to Shafik Sachedina. For many years he has volunteered his time and expertise to others in this community. He serves one of this communities organization which is headquartered in Aiglemont, France. His role in this organization is to handle how activities and programs are scheduled.
This involves 16 main areas that they concentrate their efforts on. Additionally, he is responsible for communicating with the Aga Khan Development Network which is situated in Central Asia where many of the Ismaili community members live.
Dr. Shafik Sachedina has served the Ismaili community in many other ways as well. Some of his volunteer positions have included serving Focus Humanitarian Assistance International as the Chairman of their International Coordinating Committee. He has also served as a member for many years for an international forum that is used by the Ismaili community leader and has held several other top positions for other organizations as well.
Learn more about Shafik Sachedina: https://ismailimail.wordpress.com/2017/10/04/a-delegation-of-the-aga-khan-foundation-led-by-shafik-sachedina-meets-russian-deputy-foreign-minister-mikhail-bogdanov/